Founded in 1966, SASA, Turkey’s leading polyester producer, has a long track record in responding to unexpected situations. During the COVID-19 crisis, it quickly adapted its production lines to meet increasing demand in the hygiene and healthcare sectors, implementing employee protection measures and digitising its operations.
The company, which produces a wide range of raw materials for the polyester industry, used its flexible production line to replace shrinking demand for textile raw materials with growing orders for personal protective equipment.
"We did not have any decrease in our sales during COVID-19 and our year-on-year sales have been even higher compared to 2019,” Şakir Yener, the firm’s CFO says.
With textile-related demand restored to normal levels in June and new plants coming online recently, SASA, which aims to become a polyester production base for Europe, the Middle East and Africa, expects a turnover of US$900 million this year.
SASA also capitalised on its past investments in digital transformation, which allowed some employees to work remotely from home during the pandemic.
"Our first action was to take necessary measures to protect the health and well-being of our employees,” says Şakir Yener. "This always comes first, before making profit and any other values."